SME Marketing: Written Android App Review
If there’s any area in which Android has failed to match-up with what iOS is pumping out, it’s within the realm of educational materials. Sure, Google’s platform has Angry Birds and Cut the Rope, but does it have half as many (quality) apps designed to stretch your noggin? Now, however, Android is one better as a whole, thanks to the stellar marketing information contained within SME Marketing, by developer MFundamentals. The app is a brilliant way to learn about proper marketing skills, as well as to expand your business with nothing but your mobile phone. For our full thoughts on this bargain title, check below after the break!
Concept and Functionality
SME Marketing for Android
As stated, SME Marketing has one goal, and one goal only: To teach you as much as possible about proper marketing techniques, and how they can be applied to your business, right now. The app does this through a myriad of topical subsections, each of which comes with even more information tucked under the hood. For example, browsing quickly through the section for Brand & Strategy returns a whopping six unique topical points. Each of these is packed to the gills with popular questions on the subject, and we guarantee that every discussion is on-the-money and relevant to the world of business marketing. Other topics available for discussion include Targeting Customers, Key Marketing Metrics, Online Fundamentals, Fact-to-Face Marketing, and Communications.
All in all, there’s a heck of a lot of information stored here. We were extremely impressed by the breadth of the data, and we can’t think of a better way to learn quality marketing tips while on-the-go, especially on the Android platform. Titles like this don’t appear in the Android Market that often, making SME Marketing an ideal snag for the businessman.
Design and Layout
Just as we greatly appreciated the app’s actual copy, we also liked SME Marketing’s layout. The developers have kept things simplistic, offering a tiled main menu from which to select any and all topical points. These are then subdivided into easy to read headings, which can be clicked for a boat load of information. This method is quick, efficient, and extremely user-friendly. In fact, we think we even like SME Marketing better on the Android platform than we did on the iPhone. It’s colors are crisper and the layout neater: Though that may just be because of the app’s competitors in the Market. Beauty is relative, after all!
Overall Value
SME Marketing is slightly expensive, clocking in at $4.99 in the Android Market, but considering that’s far less than half the cost of even the cheapest textbook on the subject, the title is still a bargain. If you’re looking for a cheap, reliable, and portable way to learn about marketing while on the go, SME Marketing is your ideal solution. It’s five dollars well-spent, and an app well deserving of our full recommendation.
Android Apps Review Details: SME Marketing app is $4.99. This app requires Android 2.0 and up. You may download SME Marketing from the Android Market. A small expedite fee was paid by the developer to speed up the publication of this review.
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